The first flakes for the idea of Zend first started to flutter down on a father/son ski trip in Utah.  

The thought was simple – create a logo or symbol that would be universally recognized by people that love to send it.

Put that symbol on t-shirts and stickers and hopefully sell a few.  The name of this enterprise would be 'Send It' so that everyone who called out "send it" to their friends would also be promoting the company.  

Over the course of a few days in Salt Lake City, shredding, hucking, bowling, golfing, brainstorming... Eric Nicholson (age 17) and his father Jeff (age undisclosed) discussed the fun possibilities.  Once home in Stowe, Vermont, further research revealed that Send It! was not an available name for the project.  Despite the set-back, logo/symbol work continued and a search for alternative names (that could be uniquely their own) continued.

Eric came up with Zend It, which was also rejected due to being too close to Send It.  But then, why not just Zend?  It seemed right.  More of a brand than a statement - more of a way of life than just hitting a ramp and throwing yourself into the air.  Zend represents something deeper; the mountains, possibility, balance, friends, joy, passion...

The t-shirts and stickers now became secondary.  The community, the philosophy, the passion, the lifestyle would become what is embraced and promoted.

So, here we are.  We want you to join us in promoting the joy of zending it.  We'll want you to share your photos, edits, memes, t-shirt ideas and thoughts on 'why you love to send it' and we'll pass the good stuff along.  Stay connected as we start skating towards the in-ramp of this adventure.  We're not sure what's going to happen once we hit the lip and take flight – but isn't that part of the fun of it all?

Where it all started - Alta traverse to a sweet backcountry kicker.

Where it all started - Alta traverse to a sweet backcountry kicker.

Our Zend Leader

Eric Nicholson – Recently back from a ski and Zend meditation retreat in Cardrona, New Zealand, Eric is now at Vermont Technical College studying Aviation (sending it bigger and longer with help from a flying machine).  He looks forward to getting back onto the Stowe slopes with coach Ben and the Stowe Futures Crew as soon as conditions allow.